Data Collection

No/Bad/Poor Data Collection leads to
No/Bad/Poor Insights leads to
No/Bad/Poor Decicion Making by humans or AI

Why do we need to be in control?

• Single source of truth (definitions, interactions, variables/parameters)
• Reports and dashboards
• Adjustment of (owned & paid) media deployment
• Audience building for spreading and retargeting
• Conversion optimization, A/B testing
• Rich data sets for advanced analyses
• (Training of) predictive models
• Lead scoring
• Personalisation on the website and other (paid) channels
• GDPR compliancy